KOFUJI Trading Introduces "re true": Premium Salon-Quality Japanese Hair Care
- Goushi Kofuji
- Jul 9
- 3 min read
Updated: Jul 11
Introducing "re true": The Art of Japanese Hair Care, Now Available Globally
KOFUJI Trading Company is proud to announce that we are now handling products from the premium Japanese haircare brand, "re true." As a trading company dedicated to delivering the finest authentic Japanese products to the world, we have carefully selected "re true" for its exceptional quality and salon-proven results.
Originating from a distinguished hair salon in Omiya-ku, Saitama, "re true" embodies the pinnacle of Japanese craftsmanship and haircare philosophy.
What is "re true"? – A Promise for the Future of Your Hair
"From Your Hair Today, to a Beautiful Future"
Hair changes subtly with age. "re true" was born from a singular, heartfelt desire: "for you to enjoy beautiful, healthy hair, always."
This philosophy is at the core of every product, designed to deliver a professional, salon-quality experience at home. Feel the exquisite, smooth texture and the refreshing sensation that revitalizes both your hair and scalp. We invite you to experience this "true beauty" and witness the transformation in your own hair.
The Complete "re true" Hair Care Set
KOFUJI Trading Company offers the complete "re true" regimen in a convenient set, perfect for experiencing the full benefits of this professional line.
Available as: 1 Lot (contains 24 Sets) Each Set includes:
re true Shampoo ×1
re true Treatment ×1
re true Care Oil ×1
re true Shampoo: Restoring Hair's Natural Brilliance
Experience a deep, yet gentle cleanse that sets the foundation for healthy hair.
Effect: Formulated with Hematin and plant-derived polyphenol components, this shampoo helps damaged hair return to its natural, healthy hydrophobic state. It restores suppleness and prepares the hair for deep conditioning.
Scent: An elegant and calming Silky Floral fragrance.
re true Treatment: Deep Repair for a Silky-Smooth Finish
This intensive treatment targets damage from the core, delivering moisture and strength for visibly healthier hair.
Deep Moisture and Softness: Yogurt extract and soy sterols penetrate deeply into damaged areas, infusing hair with moisture and restoring softness from within.
Heat-Activated Shine and Texture: Meadowfoam delta-lactone and gamma-docosalactone react to the heat from your blow-dryer, bonding to the hair’s surface to restore brilliant shine and improve texture.
Enhanced Strength & Damage Resistance: A plant-derived polyphenol extract adds resilience and helps transform damaged, hydrophilic hair back to its naturally water-repellent (hydrophobic) state.
Fundamental Hair Quality Improvement: Tostea, activated by heat, permeates the hair shaft to correct frizz and kinks, fundamentally improving hair quality for a smoother, more manageable look.
Scent: A bright and clean Fruity Savon fragrance.
re true Care Oil: The Ultimate Seal for Shine and Protection
The perfect finishing step to protect, nourish, and add a flawless shine to your hair.
Heat-Activated Smoothness: Meadowfoam-δ-Lactone activates with heat from styling tools (blow-dryers, flat irons), coating the hair to boost shine and create a silky, tangle-free feel.
Tames Frizz and Boosts Manageability: Highly recommended for those with frizzy or unruly hair, this oil effectively controls dryness and creates a sleek, manageable texture.
Certified Organic Quality: Contains premium organic oils certified by Ecocert, ensuring a pure and high-quality formulation.
Why Choose "re true" from KOFUJI Trading Company?
The "Made in Japan" Quality You Can Trust
Every "re true" product is proudly Made in Japan, a globally recognized mark of superior quality, strict manufacturing standards, and innovative technology. We guarantee authentic, high-performance products for our international partners.
Expertise from a Professional Japanese Hair Salon
"re true" is not just another commercial brand. It was developed and perfected by haircare professionals in a working salon, ensuring that each product delivers tangible, salon-grade results based on a deep understanding of hair science.
Your Trusted Partner for Global Distribution
KOFUJI Trading Company is your direct source for the "re true". We are equipped to handle international orders and are seeking partners worldwide. For inquiries and orders, please contact us.
